While I had been dabbling in marketing and communications for
several non-profits for years, in 2019, I moved into the professional
world of Marketing, Communications and Social Media
management for a non-profit organization. This position shaped
my professional goals and triumphs.
While working at the Lawrence Family Jewish Community Center,
I was able to establish a system that worked directly with
departments to understand important needs and develop
strategies with marketing ambassadors to successfully market
each program and build brand identity.
It was also a vital part of understanding the need and importance
of brand management and integrity for the organization.
I was able to find new ways to share the updated branding
with my colleagues, helping them communicate and implement
their new programs with a cohesive voice and look.
I am passionate about showcasing organizations at their absolute
best. Taking testimonials, videos, and graphics to build a cohesive campaign strategy that will attract ticket buyers, donors, or new community members is vital to a non-profit's continued success. I have the tool-it to build those campaigns and expand on already existing strategies.
I specialize in non-profit marketing because it is commonly overlooked. Many organizations, especially new ones, don't have the capacity to build cohesive, cutting-edge strategies. Social media trends and new communication platforms are daunting and take time to learn and utilize properly. I make it a point to stay up-to-date on those trends and fads. I enjoy breaking them down for others, showing them the importance of why their organization could thrive in these new frontiers.